September 30, 2009

Paris Disney

People in Paris, France were very protective of their distinctive culture, so when Michael Eisner came to Paris France in 1989 to sell stock for a new Disneyland theme park, he was surprised to see protestors throwing eggs and waving “Disney Go Home” signs. The launch of Euro Disney did not initially look promising. Then there was the cold, the rain and the occasional bouts of bad weather that made France an unlikely contender. However, 13 years later, the second Disney park — the $610 million Disney Studios — was just opening up and chairman Robert Fitzpatrick told TIME Magazine, “My biggest fear is that we will be too successful.”

Despite its current success of $37.7 million in profit, 86% occupancy and 12 million visitors each year, Euro Disney in Paris got off to a rough start. Initially, the Disney crew believed that Europeans were ready to immerse themselves into a “totally American experience.” After all, the Disney movies sold better in Europe than they did in the U.S., and Hong Kong Disney was outperforming Disneyland in Anaheim. However, they had to make some changes to accommodate a multicultural audience. Now they sell espresso at refreshment stands, wine and beer with lunch and hand out park maps in six different languages. Currently the Disney strategy is to expand beyond the French market to attract other European visitors (40% of all tourists come from France) and to encourage people to stay at the parks and resorts longer, since the average stay is only about 2 days, compared to 4 to 5 in other parks.

Disneyland in Paris has so much to see and do, and it can be hard to cram the whole experience into just one day. The castle is sort of overshadowed by the real castles throughout France, but locals still love to enter the “Dragon Cave” where they will see one of the park’s neatest animatronics — the dragon! Another thing to look for are Disney characters walking around, including Minnie, Mickey, Donald, Goofy, the princesses and other characters can often be spotted for photo ops and autographs. Some of the most worthwhile shows to look out for include the Honey I Shrunk The Audience 3-D Movie in Discoveryland, the Animagique at the Disney Studios park, the Armageddon Special Effects show at Disney Studios, the Moteurs! Action stunt car show at the Walt Disney Studio park and Lion King musical in Discoveryland.

Visiting Disneyland Resort Paris is around the same cost as any of the other Disney parks around the world. Visitors may choose from several different ticket options. The 1 Day 1 Park ticket for either Disney Studios or Disneyland Paris costs €43 for children and €51 for adults. The 1 Day Park Hopper ticket lets visitors move freely between Disneyland and Disney Studios all day long for €54 for children and €62 for adults. For extended stays, there is also a 2 Day Park Hopper (€47.50 to €56 per day) and 3 Day Park Hopper passes (€39.33 to €46.33 per day). The three day pass is naturally the most economical option. Of course, Disney makes all their money on the resort stays. Yet Disney offers a great system to book accommodations and park tickets together for a discounted rate, so interested travelers should first consult www.disneylandparis.com.

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